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In my awesome job – helping a well-known consumer goods company come up with great innovations – I come across cool new products every day. Most of the times, they are not related to cats. However, there are those rare moments (and oh, so enjoyable) when my job and my love for cats meet. Today I had one of those moments…

While I was browsing the web looking for 2012 trends, I came across this baby:

Not sure it would make any difference to my Alfie, but it does look way cooler than the “normal” scratching posts. Here’s what its designers say about it: “The overall design actually stays true to what actual DJ equipment would look like. Plus, it does actually spin, which should entertain any cat for hours on end.”

Any kitten-DJs out there?